GPS Trackers: Subscription vs No-Subscription

Should you pay monthly fees for GPS tracking? We break down the pros and cons.

How Subscription Trackers Work

Subscription-based trackers like Fi and Tractive use cellular networks (similar to your phone) to transmit GPS data. This allows real-time tracking from anywhere, but requires a monthly fee to cover cellular data costs.

How No-Subscription Trackers Work

Devices like the Apple AirTag use Bluetooth and crowdsourced networks (like Apple's Find My network with billions of devices) to locate your pet. There are no monthly fees, but tracking depends on nearby devices.

3-Year Cost Comparison

TrackerUpfront Cost3-Year SubscriptionTotal 3-Year Cost
Fi Series 3$149$297$446
Tractive DOG 4$49$180$229
Apple AirTag$29$0$29

Pros of Subscription Trackers

Pros of No-Subscription Trackers

Which Should You Choose?

Choose subscription if: Your pet is an escape artist, you live in a rural area, or you want real-time tracking.

Choose no-subscription if: You live in an urban area, want to avoid monthly fees, or just need backup tracking.